Suguna leaves no stone unturned in its commitment to deliver products of the highest quality. In poultry integration, infrastructure becomes the backbone of the operations. A well established infrastructure supports the poultry operations end-to-end, resulting in quality control and optimized productivity.

Why Suguna
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Infrastructure

Suguna leaves no stone unturned in its commitment to deliver products of the highest quality. In poultry integration, infrastructure becomes the backbone of the operations. A well established infrastructure supports the poultry operations end-to-end, resulting in quality control and optimized productivity.

The infrastructure at Suguna includes GP and parent farms, feed mills, environmentally controlled sheds (EC Shed), hatcheries, modern processing plant, large base of commercial contract farms, R&D centre, disease diagnostics and feed analytical labs, ERP driven information technology systems and an effective supply chain with its own fleet of vehicles. Suguna has made significant investments overtime that helps you, the farmer, to leverage and benefit the most.

Hatchery

Suguna supports you and its ever growing family of over 42,000 farmers through its hatcheries. As India’s leading poultry integrator, Suguna opened its first state-of-the-art hatchery in Sadayapalayam, Tamil Nadu and has expanded hatchery operations across the country. Company owned hatcheries are located at Palamner near Chitoor, Narsapur near Hyderabad Vani in Mahrashtra. Tumkur in Karnataka, Soolagiri near Hosur and Gangaikondan in Tirunelveli. Suguna also has leased hatcheries across the country to ensure continuous supply of chicks to the farmers in specific regions. This consistent focus helps in improving the hatching capacity significantly.

Suguna’s state-of-the-art hatcheries help produce and deliver the healthiest chicks with maximum potential for growth and optimum feed conversion rate (FCR). Further, uniformity in bird size is taken care along with adaptability and livability. Suguna’s team of experts ensure that the eggs are hatched in fully computerized temperature and humidity controlled state of the art setters and hatchers from world renowned Pas Reform of Netherlands and Petersime from Belgium.

Feed mill

Suguna has set up India's largest feedmill at Hoskote near Bangalore. With a capacity of 1600 metric tons per day. This fully automated feed mill produces specialized pellet and crumble feed especially to cater to Suguna's own needs. This state-of-the-art feed mill has a capacity of 80 TPH and expandable to 140 TPH, and is built with an investment of Rs. 5500 Lakh.

Further Suguna set up fully automated own Poultry Feed plants across Pan India with various capacities at Udumalpet, Coimbatore, Tirunelveli, Mysore, Dharwad, Hyderabad, Kothakota, Nashik, Pune, Nagpur, Anand, Palej, Jaipur, Rajpura, Zind, Purnea, Balasore, Kolkata and Guwahati to supply quality feed at low cost to farmers. All these feed mills give direct employment to over 2000 people and indirect employment to about 10000 as well as 10000 plus farmers are benefitted.

Poultry feed being the major input in the poultry production accounts for 70% - 80% of the total production cost. With the poultry industry in India ready for a rapid growth, availability and cost can become critical influencing the production costs and the overall quality of the product. With this keen understanding and foresight, Suguna, through its 66 feedmills assures you receive highest quality of feed in a timely manner and in adequate quantities.

Suguna’s feedmills are automated with inbuilt facility to store maize and soya in steel silos. The finished product and other ingredients are further safely stored in the godowns. Pelleting system, parallel mixer and grinding systems are automated through logic controls. The end product is handled automatically from bagging to loading.

The feed produced in Suguna’s completely automated mills meets the highest hygiene and environmental standards. The key types of feed produced at Suguna’s feedmills are:

Mash: a blend of several feed ingredients, grinded to a small size but not to a powder from.

Pellets: small kernels of compressed mash, causing birds to eat the whole blend, not pick and choose

Crumbles: pellets broken up into smaller pieces

Processing Plant

Suguna’s Chicken Processing Plant – Processed Food (PFD) Division, situated near Vayalur, Udumalpet, started its journey on 21st October, 2002 and continuing to stand tall since its inception. The plant is FSSC 22000 certified which caters to various domestic and international markets as per customer demands and has been focusing primarily on food safety and quality by adapting HACCP - Hazard Analysis Critical Control Point, GMP - Good Manufacturing Practices and GHP - Good Hygiene Practices. The processing plant is amongst the most modern and technologically advanced units in India with an operational capacity to process 50000 birds per day and 1750 metric tonnes per month and with well-equipped laboratory. Well-nourished and healthy live birds received from bio secured farms, processed in appropriate conditions and packed as per legal requirements. Separate storage godowns are available for finished products and other raw materials. In addition, fresh and frozen poultry meat products are transported using reefer trucks with all tracking modes from processing plant to customer by ensuring the food safety during transit. Our employees are qualified, trained and oriented to adhere to legal standards, provide excellent service and customer satisfaction. Also we have owned new poultry processing plant in Punjab region which will cater to North India and another in Northern Karnataka, Belgaum which will cater to Goa, Pune and Mumbai markets thus making Suguna’ s presence pan India. Diversification of business within meat industry is a dream and we have implemented that strategy by foraying into new segment of mutton business by acquiring the mutton plant associated with chicken plant in Punjab region which is again expected to leverage a wider fields in meat industry by servicing all segments of customers including Indian Army.

Currently our main products are grouped into four categories:

1.Chilled/Frozen poultry meat, whole pieces or cuts

2.Chilled/Frozen marinated chicken cuts/portions

3.Chicken Cold Cuts and other Ready To Cook products

4.Chilled/Frozen Mutton, whole carcass or cuts

Suguna foods private limited is accredited with the following certification to ensure safe food supply from farm to fork.

  • FSSC 22000
  • FSSAI
  • HALAL
  • EIA
  • With Suguna, you can be sure that you have partnered with the best of technology, experts and processes.

    Environmentally Controlled Sheds (EC shed) at Madurai

    Suguna Foods operating its fully environmentally controlled (EC) parent farms at Hosur, Madurai, Hyderabad and Udumalpet. Being the first technologically advanced shed of its kind in India, capacity of house ranges from 24,000 to 55,000 parents. The farm is automatically controlled through advanced climate control systems. Optimal temperatures and humidity levels are programmed into the system and it maintains the conditions round the clock. In addition, the entire farm is operated and controlled from a single computer-based system.

    Advantages of an Environmentally Controlled shed:

    • Increase in productivity 10 eggs per bird per batch higher.
    • 2% Increased hatchability
    • Reduced mortality
    • Feed savings 3gm per bird per day.
    • Fully system controlled with no manual controls
    • Records can be stored and retrieved for 5 years

    Supply Chain Management (SCM)

    At Suguna, a dedicated Supply Chain Management (SCM) team works round the clock to identify potential markets, suppliers and to procure the required quality raw materials in time. With proper quality specifications and measures, Suguna’s SCM division is focused to reduce cost of raw material and increase productivity. We provide support to suppliers including training to small vendors to know-how to match the high standards, and by making prompt payments in a transparent manner.

    Enterprise Resource Planning (ERP)

    Suguna is the first Indian poultry company to successfully implement Oracle E-Business Suite, ERP system. The enterprise applications suite is provided by a global software vendor who also manages the automation of other key business processes.

    Suguna’s vision and focus has always helped leverage information technology and reap extended productivity by streamlining process. The timely implementation of the ERP system supports all current and future growth requirements. Information systems extends across the network of corporate, regional, branch offices including GP and breeder poultry farms, hatcheries, broiler farms, feedmills and transportation centres.

    Research and Development (R&D)

    Suguna has a strong Research & Development team focused on nutrition, bird’s health and physiology and genetics for understanding genetic potential of pure lines. The focus of R & D team is to bring out the best performance in the pure lines, grandparents, broiler and layer breeders and broilers with emphasis on improving feed conversion ratio (FCR), higher meat and egg, reducing mortality rates and enhancing the chicken health and welfare.

    Nutrition team focused on developing an appropriate feed formulation based on nutrient requirement of the birds, nutrient content of the feed stuffs, climatic conditional and bird’s health. The team has its credit for identifying and standardizing good management practices for birds in India’s tropical climatic conditions. In addition, the nutrition team has achieved standardization of nutritional specification for the breed for different seasons, build up dressing and breast meat yield percentages.

    Heath team focused on development of newer vaccines, molecular diagnostics and genotyping, epidemiology of diseases, development of herbal and homoeopathy based inhouse drugs for therapeutic use in chickens. R&D trial team focused on conducting various innovative research trials based on different broiler genetics strains, managements, vaccines, and medicines.

    Further broiler pure lines have been constantly improved for various economical traits based on conventional breeding combined with genetic (Best Linear Unbiased Prediction-BLUP) & DNA based selection. Genetic and genomics team concerned with understanding of complex chicken systems in pure lines through the application of predictive models (numerical /computational approach) and system biology methods for constant genetic improvements.

    R&D team has effectively increased lean meat production in broiler birds and maximized layer productivity with highly saleable eggs. In addition, R & D team has successfully developed SUNBRO broiler genetic strain with increased meat yield, improved feed conversion ratio, good liveability and good adaptability to Indian climatic condition.

    Animal Health Products (AHP)

    Suguna has its own Animal Health Products (AHP) division located at Tamil Nadu & Karnataka. Suguna AHP division is acting as core for manufacturing and providing Supplements for Captive consumption as well as in the market. The AHP division has many sectors under its wings. 1. Nutritional supplements (as Feed supplement and Water supplements), 2. Bio Security Products 3. Herbal Products and with Homeopathic concept 4.Lifesaving drug products 5. Toxin binder products 6. Research & Development for new products. All sectors having its own products for captive consumption and in the market with highest level of Quality with excellent packing, which complies with international requirements. The Suguna AHP division works closely with the expert R&D team headed by Chief Doctorate team. Our R&D facility is approved by DSIR.

    We have well equipped lab facility include HPLC for phytonutrients, MPAES for heavy metal monitor, Laminar flow for micro control, pilot fermentation/incubators for probiotic, aflatoxin reader, Pilot lyophilise for enzyme drying, tronocuar Microscope for bio organism, PCR for identification of RNA/DNA of pathogens in our R&D units. R& D unit have many veterinary Doctors and Nutritional Doctors for getting new concepts, diagnose in Foods disease and having its own farm for all trials.

    The R&D work is focussed on replacing antibiotic with homeopathic products in supplement therapy, phytopharmaceutical concept in standardization of herbal products. Integrated products with synergic effects and Zero Harm Conceptualization will assure Chemical agent substitutions, satisfactory prophylaxis care and Superiority in Anti Viral therapies.

    The Suguna AHP is a large basket of formulations in Livestock Feed supplements such as vitamin Premixes with standard formulation as well as customized formulations either as Powder or Liquid, Organic mineral supplements, Herbal products, enzymes, emulsifiers, Probiotics, Prebiotics formulation and electrolyte in powder. AHP division takes care of complete Foods and meets the demand of livestock covering technology intensive products. Suguna provides social economic benefit to customer through purchasing of herbal from farmers.

    Our product’s quality in heavy metals limit are as per The European Standards, we are one of the largest manufacturing faculty for Foods products therefore we can offer price benefit to our end customers, (ie) benefiters. Transparencies in Quality and Traceability for our products are Suguna’s key factors that make our products see continuous success.

    1. Nutritional supplements 

    (as Feed supplement and Water supplements),

    • Feed Premixes Supplements
      1. Standard Vitamin Premixes with AA 
      2. Customized Vitamin Premixes with AA
      3. Customized Vitamin premix + Toxin Binder + Emulsifiers + AA
    • Water Soluble Supplements
    • Vitamin Standard formulations for oral supplements
    • Probiotics
    • Fat Soluble vitamins in water miscible form
    • Liver Tonic
    • Health Tonic
    • Growth Promoters
    • Stress Controller
    • Respiratory problem controller
    2. Herbal Products with Homeopathic concept
    • Feed Supplement
    • Liver Tonic Powder
    • Health Booster
    • Antiviral
    • Improve Hatchability
    • Natural Vit C Powder
    • Chronic Respiratory

    Immunity Booster

    1. Oral Supplement
    • Liver Tonic
    • Natural Vit C Tonic (Herbal Vit C)
    • Zero Colii
    • Breath Care
    • Diges Plus

    IBD Immune Stimulan

    3. Bio Security Products
    • Farm shed Hygienic in the absence of Birds
    • Farm shed Hygienic in the presence of Birds
    • Areal Hygienic (Thermal Fogging)
    • Litter Hygienic, (Fly Controller)
    • Water Sanitizer
    • Bio Security at main Gate entrance

    Pipeline Cleaner 

    4. Lifesaving drug products
    • Antibacterial
    • Anti – Mycoplasma Products
    • Chronic Respiratory disease control

    De Wormers

    5. Lifesaving drug products
    • Antibacterial
    • Anti – Mycoplasma Products
    • Chronic Respiratory disease control

    De Wormers

    6. Toxin binder products
    • Toxin Binder – Feed Supplement

    Toxin Binder – Water Supplement.

    7. Research & Development

    We are energizing rural India and are proud to say that our vision has come a long way. Today, suguna reaches the height of 8700+ crores turnover.
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