Suguna Group, India’s largest poultry enterprise, launched its first outlet of a chain of quality chicken retail stores in Kerala under the brand name Suguna Daily Fressh at Erode this week. Spread across 250 square feet, the store retails fresh hygienic nutritious and tender chicken (eight forms of chicken, whole and portioned), specialty eggs (four varieties of value added eggs), sausages and salami.

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Suguna Daily Fressh success with food retail Suguna to expand its operations now .

To open 200 stores through the franchise route in South
Thursday, October 30, 2008

Suguna Group, India’s largest poultry enterprise, launched its first outlet of a chain of quality chicken retail stores in Kerala under the brand name Suguna Daily Fressh at Erode this week. Spread across 250 square feet, the store retails fresh hygienic nutritious and tender chicken (eight forms of chicken, whole and portioned), specialty eggs (four varieties of value added eggs), sausages and salami. This brings the total to 27 stores including Tamil Nadu and Kerala.

Suguna Daily Fressh is a new shopping concept for purchasing all your home needs of fresh chicken in a hygienic environment with the promise of quality from the house of Suguna. All the products are HACCP certified and adhere to the international standards based on Total Quality Management (TQM) system with strict compliance to hygiene and inspection requirements, and adopting the traditional “Halal” method. The stores retail mutton and a range of Suguna’s soon to be launched heat n’ eat Suguna Home Bites chicken based home meal replacements.

Speaking on the occasion, Mr. B. Soundararajan, Managing Director, Suguna Poultry Farm Ltd., said, “For the first time people can buy fresh chicken in a clean and enjoyable ambience with hygienic storage and packing. We plan to open at least 40 outlets in Kerala before the end of this fiscal, and will open 200 stores across South”.

Currently, Suguna has 23 such Daily Fressh stores in Tamil Nadu with the franchisee model. Buoyed by the success of the model in Coimbatore, Suguna decided to set up franchisee owned branded outlets that offer quality products in a clean and modern environment. These stores would be spread across 200 –300 sft space in prime residential areas and will be set up with an investment of about Rs. 6 lakhs.

Suguna is also inviting proposals from prospective franchisees. Suguna will help the franchisees by supplying products, providing marketing support and ensuring guaranteed minimum revenue in the formative years of the venture. Suguna will also invest in training the franchisees and the store workforce to adhere to its hygiene standards.

About Suguna Group

Started in 1984, Suguna Group Limited is India’s largest poultry enterprise with a turnover of 2030 crores in 2007-08. It has fully integrated operations covering broiler and layer farming with its own state of the art hatcheries, feed mills, processing plant and vaccine plant and exports. Suguna sells live broiler chicken, specialty eggs, frozen chicken and has set up a chain of modern retail stores selling fresh, clean and hygienically packed chicken. At the heart of Suguna’s success is its vision of energizing rural India. Its pioneering efforts in Contract Farming have helped thousands of farmers to grow along with the company. Suguna currently operates in 11 states working with 15,000 farmers, 25000 channel partners and 3500 employees.

Suguna Poultry Farm Limited is an ISO 9001:2000 certified company. All of Suguna’s products are HACCP certified and Suguna imports the grandparent birds from Ross in UK, best known for their tenderness and taste. State-of-the-art hatcheries and best farm management practices ensure the highest quality broiler chicken. Suguna benchmarks its infrastructure and processes with leading poultry companies in developed companies and has successfully introduced latest technology in its poultry management value chain. Suguna is the first poultry company to implement end to end ERP system for poultry business management.

For further information, please contact

Sugana Poultry Farm Limited
Mrs. Priyamvatha, DGM – Branding
Tel: +91 422 4334 607
Email: Priyamvatha@sugunapoultry.com

We are energizing rural India and are proud to say that our vision has come a long way. Today, suguna reaches the height of 5775 crores turnover.
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