Quality - has been the driving force behind Suguna’s successful growth that helped establish it as India’s leading poultry enterprise. At Suguna, quality is a philosophy that is applied to everything we do. From products to processes, relationships to the way the business is conducted, quality is paramount.

Why Suguna
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Quality

Quality - has been the driving force behind Suguna’s successful growth that helped establish it as India’s leading poultry enterprise. At Suguna, quality is a philosophy that is applied to everything we do. From products to processes, relationships to the way the business is conducted, quality is paramount.

With a commitment to deliver high quality products, Suguna partners with the best in its endeavors. Farmers are also provided with constant training to ensure good manufacturing practices (GMP) and are advised to follow Standard Operating Procedures (SOP).

Bringing you the best chicks

Superior chicks come from a superior breed. Suguna brings you the best quality breed, from the world’s No. 1 broiler and layer breeding companies. The parent day old chicks are produced and brought straight to the brooding farm where they are reared in a bio-secure environment. All the chicks are administered with vaccination as per the prescribed guidelines and are nourished with quality feed from Suguna’s own feed mills. Best quality and disease free hatching eggs are further moved to the Suguna’s state-of-the-art hatcheries. At the end of 21 days, quality day old chicks are selected that get packed and transported in air cooled vehicles to commercial farms.

Quality is further reinstated by Suguna’s team of experts comprising scientists, doctors and veterinarians with international exposure. Farmers are also provided with constant training to ensure Good Manufacturing Practices (GMP) and Standard Operating Procedures (SOP) are implemented. All these initiatives are well supported with a continuous investment in the latest technology tools and practices.

Bio-security and Support to ensure a disease free environment

At Suguna, a lot of importance is given to Bio-security and support which helps you maintain a disease free environment. Bio-security measures help you manage hygiene levels and minimise risk of pathogens.

All contract farms and facilities are governed by Good Management Practice (GMP) and Standard Operating Procedures (SOP). Suguna’s field supervisors visit the farms on a daily basis to evaluate the farm, feed and bird management practices. During these visits, supervisors get a hands-on experience working with farm owners and farm managers to help identify issues and address them effectively. With this, Suguna brings its vast experience of poultry integration and scientific management practices to every individual contract farms across the country.

Since hygiene is directly related to bird health and productivity, there is a great emphasis on hygiene practices to be followed at all facilities and farms throughout the lifecycle. Hygiene practices include disinfecting, daily management, feed production and management, mandatory time gaps for departure and arrival or birds in batches. Suguna’s team also constantly monitors the pathogen levels in the water and environment ensuring safety measures are in place. Chicks are given only treated water stored in hygienic and clean conditions. Standards set also includes, litter, shed management, location and every conceivable aspect of poultry management.

Suguna recommends discouraging visitors to facilities and farms. Essential visitors are encouraged to enter only after undergoing standard cleansing measures such as baths, sprays, change of clothes, mask, cap and gloves. Staff handling birds at a sensitive stage such as hatching also needs to undergo the same measures. Access to parent and grandparent farms are strictly restricted and monitored, with extra precautions in bio-security.

All Suguna standard practices and procedures are audited by Internal Auditing Team and have a scientific approach combined with sound management. A team of farm supervisors and veterinarians inspect each farm on a regular basis and they are supported by the central R&D and technical management team headed by General Managers of Health and Feed.

When you join the Suguna family, you can be assured of products and support of the highest quality.

We are energizing rural India and are proud to say that our vision has come a long way. Today, suguna reaches the height of 5480 crores turnover.
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Brands
Suguna has created successful brands that reach the consumer in many formats. Well recognized for its quality Suguna’s brands are fast becoming a favorite of many Indian households.
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Creating Values
Through backward and forward integration, from owning grandparent, parent and breeder farms, to state of the art hatcheries and feed mills, Suguna ensures its farmers get the best quality chicks, medicine and feed.
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Institutional Sales
Suguna’s products are accepted as a standard of quality by institutional customers. Get to Know our institutional clients.
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Export enquiries
Suguna has an exceptional track record of exporting frozen chicken to 8 countries including Saudi Arabia, Kuwait, Dubai, Oman, Bahrain, Afghanistan, Qatar and Japan.
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